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Trade E-Book Publishing 2010
Last year, Simba submitted Commerce E-Book Publishing 2009, the report only to the date that is placed on the market e-book in proper perspective. Simba took the microphone away from voices that have a stake in the future of e-books and presented independent and myth busting-analysis in the most talked about (but most unknown) segment of the commercial books.
Once more questions, Simba takes e-book directly to consumers in the form of an exclusive survey of 1,800 U.S. adults and combines it with additional analysis. In our second year of surveys a nationally representative sample of adults, Trade E-Book Publishing 2010 will see how much has changed in the market in a year-and what is in store for the future. This new edition includes analysis final systems in the e-books are read, the results of a survey of its Kindle administered in December 2009, an analysis of broad categories, updated demographics of buyers of books, and much, much more.
Contents
Methodology
Executive Summary
Chapter 1: Gate Analog, Digital Window
Introduction
Do you read E-Books: Yes or No
The market scale
Table 1.1: Overview E-Book: Percentage of U.S. Adults they have read / bought one E-Book in the last 12 months
Table 1.2: U.S. Wholesale Sales of electronic books, 2004-2009
Table 1.3: Reserve Total U.S. Trade and sales e-Net Book, 2004-2009
Chapter 2: Demographic Trends and user E-Book Fair
Introduction
Myth # 1: E-Book Consumers tend to buy many e-books
Experiment with pricing options
The controversy over Digital Rights Management Continue
The demographics of the buyer's e-book
Gender
Age Groups
Marital status
Children at home
By State Employment
Educational Attainment
Race Ethnicity
Local Urban vs. Suburban
For groups of household income
Mostly Bestsellers Mimic print titles
Total Top Titles
New titles
Authors
Top Prints
E-books and children's / YA Segment
Table 2.1: Overview Paper Purchasing Population (U.S. Adults): customer trends of print books
Table 2.2: Number of E-books read in last 12 months (2008)
Table 2.3: Number of E-books read in the last 12 months (2009)
Table 2.4: Psychographic Analysis: Users E-Book user vs E-Book: The purchase of print books and reading (agree)
Table 2.5: Overview of Population Book Purchases (U.S. Adults) from one year hardcover slide
Table 2.6: Psychographic Analysis: Users of E-Book user vs E-Book (agree)
Books Table 2.7: Number of E-Acquired Free Library and Library Non-Fuentes (last 12 months)
Table 2.8: Average Price, Top 25 and Top 100 Best Sellers, January-December 2009
Table 2.9: Average Price, Top 100 best-sellers, January-December 2009
Table 2.10: Best Performing priced Books, 2008-2009
Table 2.11: Changes Select Price best-selling titles of 2009
Table 2.12: Demographics E-Book by sex
Table 2.13: Demographics E-Book by age / generation
Table 2.14: E-Book Demography Marital Status
Table 2.15: Demographics E-Book for children at home
Table 2.16: Demographics E-Book Employment Status
Table 2.17: Demographics E-Book by education level
Table 2.18: Demographics E-Book by race / ethnicity
Table 2.19: Demographics E-Book by Urban vs. Suburban / Rural Local
Table 2.20: Demographics E-Book support household income
Table 2.21: 2009 List composed Overview
Table 2.22: Top 50 titles Amazon Kindle and the Sony Reader only, January to December 2009
Table 2.23: Top 50 titles, January-December 2009
Table 2.24: Top 20 titles, Amazon Kindle, January-December 2009
Table 2.25: Top 20 titles, Sony Reader, January-December 2009
Table 2.26: Top 20 titles, Barnes & Noble corner August-December 2009
Table 2.27: Top 20 Titles eReader.com, January-December 2009
Table 2.28: Comparison Category bestseller list
Table 2.29: Top 50 new titles, January-December 2009
Table 2.30: Top 50 authors, January to December 2009
Table 2.31: Top 50 imprints, January-December 2009
Table 2.32: Class Action 2009 bestseller
Table 2.33: Twilight Series by Stephenie Meyer Rating consolidated in July 2008 to December 2009
3: Trade Publishing E-Book Chapter: Analysis Category
Introduction
Category Growth
Top categories
Advice and How-To
Biographies and Memoirs
Business & Investing
Chapter books for children
Food, travel and Wine
Fantasy
Fiction
History
Humor
Lifestyle & Home
Literary fiction
Mystery and Suspense
Politics and Current Events
Reference
Religion and spirituality
Romance
Science
Science fiction
Sports
Travel
Table 3.1: Growth Categories by Amazon Kindle Total December 2008-December 2009
Table 3.2: Categories Sony Reader, Total Growth, December 2008-December 2009
Table 3.3: Categories for Growth eReader.com Total of Part I in December 2008-October 2009
Table 3.4: Total Growth Categories eReader.com for the second part of November-December 2009
Table 3.5: Barnes Corner & Noble Growth Categories by Total, August and December 2009
Table 3.6: Top 20 Categories Book Trade, January-December 2009
Table 3.7: Top 20 categories of books, January-December 2009
Table 3.8: Advice and How to purchase titles from January to December 2009
Table 3.9: Advice and How to do it in the best-seller lists, January-December 2009
Table 3.10: Biographies purchased titles and Memory, January-December 2009
Table 3.11: Biographies and Memoirs in the best-seller lists, January-December 2009
Table 3.12: Best Selling Business & Investing Degrees, January-December 2009
Table 3.13: Business and Investment in the best-seller lists, January-December 2009
Table 3.14: Best Selling Children's Books section, from January to December 2009
Table 3.15: Children's Books section on bestseller lists, January-December 2009
Table 3.16: Cooking purchased, travel and wine titles, from January to December 2009
Table 3.17: Cooking, Travel & Wine in the best-seller lists, January-December 2009
Table 3.18: Fantasy bestselling titles, from January to December 2009
Table 3.19: Fantasia on bestseller lists, January-December 2009
Table 3.20: bestselling titles Fiction, January to December 2009
Table 3.21: Fiction Bestseller List, January-December 2009
Table 3.22: bestselling titles History, January-December 2009
Table 3.23: History bestsellers lists, January-December 2009
Table 3.24: Best Selling Titles humor, from January to December 2009
Table 3.25: Humor in the best-seller lists, January-December 2009
Table 3.26: Lifestyle-selling titles of the Interior, January-December 2009
Table 3.27: Lifestyle and Home Affairs on bestsellers lists, January-December 2009
Table 3.28: literary fiction in the bestseller lists, January-December 2009
Table 29.3: Most titles purchased Literary Fiction, January to December 2009
Table 3.30: Mystery and Thriller titles purchased, January-December 2009
Table 3.31: Mystery and Suspense in lists best-seller, January-December 2009
Table 3.32: Current Policy and in the best-seller lists, January-December 2009
Table 3.33: Policy and sold Titles Current, January-December 2009
Table 3.34: Reference lists of bestsellers, January-December 2009
Table 3.35: bestselling titles of Reference January-December 2009
Table 3.36: Religion and Spirituality titles purchased, January-December 2009 105
Table 3.37: Religion and Spirituality in the list of bestsellers, January-December 2009
Table 3.38: bestselling titles Romance, January-December 2009
Table 3.39: Romance in the best-seller lists, from January to December 2009
Table 3.40: bestselling titles Science, January-December 2009
Table 3.41: Science in bestsellers lists, January-December 2009
Table 3.42: Most bought titles of science fiction, January-December 2009
Table 3.43: Science fiction in the bestseller lists, January-December 2009
Table 3.44: Sports titles purchased, January-December 2009
Table 3.45: Sports in the best-seller lists, January-December 2009
Table 3.46: more titles successful trips, January to December 2009
Table 3.47: Travel on bestseller lists, January-December 2009
Chapter 4: BlackBerry, iPhone, Rincon, PC: e-Book platforms Consumption
Introduction
Formats the evolution of e-Book
Platforms
The personal computer
Phone Mobile / PDA
Apple iPhone, iPod Touch and IPAD
Dedicated reading devices
Future devices
The most popular devices currently
Table 4.1: United States Select current E-Book reading devices, by release date
Table 4.2: devices used to read eBooks, 2008
Table 4.3: devices used to read eBooks, 2009
Chapter 5: Recommendations and conclusions
Recommendations
About the Author
Trade E-Book Publishing 2010 now Available on ReportsandReports. ReportsandReports, comprising of an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites.
