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IPAD wave of selling 3 million lower prices lead to pressure faced by medium and small electronics brand
IPAD wave of selling 3 million lead to lower prices outside the pressure faced by medium and small electronics brand
Ipad Apple from the beginning reading electronic giants such as Amazon, Reinado and so on guard for. title = "Dell Inspiron 9400 Battery"> Dell Inspiron 9400 Battery Clearly, Amazon and other suppliers of concern is the forecast ". The second time this week, Apple said that the United Kingdom states as less than three months ago began to sell flat-screen computers IPAD, since, IPAD has sold 3 million units.
The IPAD hot face, the U.S. electronics giant Amazon reader and rookie of the industry Barnes, borders, etc have to significantly reduce prices in response, the U.S. e-reader market price trend has become an avalanche. domestic electronic reader rain comes the wind, Hanwang early before price cuts price on Amazon, cheapest price has been reduced to about 1,000 yuan. In addition, Apple IPAD China in August, the trade rumors, Amazon's electronic reader indle K is also planning to enter the Chinese market.
U.S. lowered the prices of electronic readers should IPAD
Less than three months, IPAD shipments reached 300 million units, if not for problems capacity, IPAD would surely be a most excellent performance. Ipad Sales performance not only surprised the industry, including market analysts on Wall Street full of admiration, have been revised several times the financial forecasts for the model of Apple.
The face of rabid IPAD, USA electronics companies have played card reader price cuts to keep the center of life are turning to customers IPAD. K indle2 Amazon price drop of U.S. $ 259 to $ 189 U.S., down 27%, the United States to another brand e-book reader from Barnes & N wafers (due to localization issues, both domestic rarely available) prices have fallen by 23%; Borders, the company also released e-book is U.S. $ 149 obo new K … … These are the analysts as a response to IPAD-sales Apple's self-protection measures.
Despite price cuts, but the market is still in the balance tilted to the IPAD. According to the latest data show that the global total in the second quarter product sales 740 000 Reader e-book, the first quarter compared with about 1.43 million cut. fall in the sale, so the reader electronics manufacturers face great pressure stocks, analysts said that the U.S. industry the new wave of electronic readers collective price reduction of storm is brewing, upstream manufacturers and wholesalers are eager to clear inventories.
E-book pressure facing small and medium brands
International market pressure on the international giants face IPAD prices have fallen, this round of reductions the trend in prices has been flown in the domestic, the domestic industry has been the first major Hanwang lower prices respond to market changes in the situation. Amazon price cuts as soon as two weeks earlier, held a round of price cuts in the Reign of which products cheaper low-end, the transaction in the retail market has reached around 1,000 yuan. Cottage industry copy sent Inspiron 8000 Battery "> Dell Inspiron 8000 Battery low-end mass market, so that the middle layer to the e-book sellers embarrassing.
Reporter learned from the market in addition to price cuts Hanwang, Newman and other national brands is the next e-book launched a thousand dollars. Gengrang e-book manufacturers worried that the electronic cottage crying after a years, finally started the volume in the market. The use of Taiwan manufacturers in Shenzhen house PVI E-ink electronic ink display mode + Chip Samsung business solutions, has officially entered the market, the market has no interest Chu immediate Huojia is about 600 yuan, the price of retail market in 1000 element within the e-book brand manufacturers concerned.
Many e-book distributor told reporters that the market now and in the offseason, and some manufacturers are busy clearing upstream inventory. "Always manufacturer recently asked us to buy, but the market situation is not ideal, so we prefer roasted money amount or Yahu, not to catch up with big price reductions. "Guangzhou Pacific Computer City, a provider of electronic books, said the journalists, the distributor the market expects the summer e-book will be reduced from 500 yuan.
It is understood that more than 80 companies worldwide in the electronic reader, of which there 41 Chinese mainland. With hardware prices continue to reduce e-book content itself has become a struggle for high ground. "I hope next year a few hundred dollars to buy an e-book is likely to do. "Hanwang the Ministry of Science and Technology Vice President Chen predicted Shaoqiang. For which have nothing to show in the content of small e-book suppliers, the pressure will increase.
"We are concerned in particular the case of heat not as indiscriminate investment, and then Once the problems are immediately transferred to a very low level. "Hao of China Publication Science Institute Zhensheng recent interview with reporters, said their concerns that the species of concern now seems likely to become reality.
Guangzhou, an e-book for OEM business owners told reporters he is considering whether to withdraw the e-book market. "In the past few hundred dollars profit e-book, but now Hanwang lower prices down the house once again driving up prices so low, what kind of business, there is not much space to life.
Beijing on June 29 morning news, according to foreign media yesterday, Amazon said on Monday that they have to use Apple computers ebook Kindle reading software adds video function.
Amazon Kindle e-book application of free allows users to read in, the iPhone or iPod Touch IPAD HP Pavilion dv6000 battery and other devices for Apple to buy and read books without having to read on the Kindle. Users of these devices Apple iTunes App Store for free download of this software Kindle.
Amazonas said that the latest version of Kindle e-book application for playing embedded video and audio clips which will help the Amazon and Apple remain competitive in the e-book market. Apple launched in April this year, Ipad Tablet PC, this computer has a reader built-in e-book e-books and online store.
Amazon also said Monday Kindle iPhone application has been optimized for high resolution screen Apple iPhone 4.
In the market for electronic book reader, Amazon faces many competitors. In the low-end market, mainly to Barnes & Nobles of the corner of Kobo Borders and Sony eBook reader. In the luxury market high that IPAD Apple tablet.
Last week, Amazon launched a competitor to the price war in low range Kindle e-book readers decreased prices. In the high-end market, many of those inside the industry believe that Amazon will launch a color version of Kindle to deal with IPAD.
Amazon and had said that in the short term will not introduce color version of Kindle. But Amazon has otherwise IPAD against Apple, iPhone and iPod Touch launched voice Kindle e-book and video clips. What was striking was that the services are not compatible with the Amazon Kindle electronic book reader to your account.
In theory, the Amazon and I care what the users of readers, while purchasing these books from Amazon. But from another perspective, for competitors to provide special services, which allow increase the competitiveness of rival products, but at your own risk.
Of course, Amazon launched the IPAD for voice and video clips are not many, only 13 books of the Sony battery VGP-BPS2.
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